The Dirt Series is a sub-brand of Daily Harvest that highlights the brands sourcing partners from around the globe.
Longer-form editorial series for Daily Harvest highlighting the rigorous sourcing criteria at the company.
FARM TO FINAL PRODUCT
In-depth stories aim demystify sustainable growing practices.
One of the important parts of building out the Dirt series was to make sure farmers and their stories took center stage. Whether the focus is on worker empowerment or unique growing processes, each ingredient story is as unique as the farms they come from.
The final product of The Dirt manifests itself throughout multiple parts of the brand from Instagram stories and email blasts to quarterly mailers.
The landing page is where it all comes together. Using graphics, photography and deep dives with our partnered farm owners to deliver authentic storytelling moments.