SHENZHEN LICENSING EXPO
2020
OVERVIEW

The Shenzhen Licensing Toy and Licensing Fair, hosted yearly by Messe Frankfurt. The event hosts over 50,000 trade visitors from around the world and is one of the largest of its kind.

SERVICES

Update brand deck to clearly reflect all six categories showcased at the expo.

THE OUTCOME

Developing a Modular System

Incorporated an illustrated counterpart to each category shown in the expo. These elements can be rearranged to reflect different use cases.

Connecting All the Dots

The end product consists of a modular set of elements that represent each category in the show. These elements can be rearranged to reflect different use cases.

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A Three Day Global Event

Hosted in the Shenzhen World Exhibition Center, the yearly event boasts over 50,000 trade visitors from around the world.

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