SHENZHEN
LICENSING EXPO

Project Brief + Design Prompt

Rebrand for the Spring 2020 Shenzhen International Toy and Licensing Fair. The brief was to redesign a distinct look that would encapsulate all six categories presented at the licensing expo.

Collaboration between Shenzhen World Exhibition & Convention Centre, and Messe Frankfurt Hong Kong.  

The Licensing Expo consists of six distinct sub-categories that each work as individual designs laddering up to the larger KV. These categories consist of product, branding, sporting, celebrity, culture and animation.

Six Categories Under a Single Event

Flash
Frozen
Farmer
Empowerment
Healthy &
Convenient

Connecting All the Dots

The end product consists of a modular set of elements that represent each category in the show. These elements can be rearranged to reflect different use cases.

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A Three Day Global Event

Hosted in the Shenzhen World Exhibition Center, the yearly event boasts over 50,000 trade visitors from around the world.

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